About us

Rareity is a handcrafted luxury brand that celebrates the soulful beauty of India through slow, thoughtful, and sustainable self-care. From fragrant attars and perfumes to natural skincare and flame-free aroma home experiences; Rareity brings together timeless traditions and modern elegance — all Made in Bharat

● Attar Collection: Traditional oil-based handcrafted attars from roots of Bharat.
● Perfumes: A diverse fragrance range — elegant, original, and made for everyday rituals.
● Skincare: Natural, gentle, and effective face wash, cream, and mist — made without compromise.
● Aroma Melts & Diffusers: Wax melts paired with artisanal ceramic diffusers for calm, toxin-free ambiance.
 

Brand Values:

● Authenticity – Crafting unique, non-commercial scents for discerning individuals.
● Sustainability – Using responsibly sourced natural ingredients and eco-conscious packaging.
● Artisan Craftsmanship – Small-batch production with attention to every detail.
 

What Makes Us Rare
● Handcrafted in Bharat using traditional methods
● Sustainable packaging with eco-conscious materials
● Support for local artisans & heritage craft
● Natural & alcohol-free formulations
● Inspired by astrology, Vastu, and Indian rituals
● Curated collections like Classic Sugandh, Shahi Sugandh, Mystic Minis, and more.
 

Our Mission
To revive Indian traditions through modern rituals — making luxury conscious, personal, and accessible.

Brand Philosophy
“Let every drop become your essence.”
Rareity celebrates rituals, not just routines — every fragrance, balm, or blend is an ode to your individuality.