In a world saturated by synthetic fragrances, Rareity Brand Ittar stands apart as an ode to India's timeless traditions in perfumery. Known as the "Ittar of Bharat," our perfume is an authentic celebration of India's natural bounty and artisanal craft, creating scents that are more than just pleasant—they are pure, evocative experiences crafted for connoisseurs who value heritage and purity.
The Essence of Real India
Rareity Ittar sources every ingredient exclusively from India, ensuring that each bottle delivers the true essence of Bharat. Unlike mass-produced fragrances full of chemicals, our ittar is a showcase of India’s rich biodiversity: rose petals from Kannauj, sandalwood oil from Mysore, vetiver from Tamil Nadu, and saffron from Kashmir. This careful selection doesn’t just carry a scent, but a story that connects you to the gardens, farms, and tradition-steeped landscapes of the country. Each drop is a tribute to the generations of artisans who have perfected the art of distillation, ensuring that the soul of Indian flowers, woods, and resins remains intact.
Crafted by Tradition, Perfected for You
The method behind Rareity’s ittar is steeped in heritage. Using the ancient Deg-Bhapka distillation process—a hallmark of the Kannauj perfumers—the plant material is gently steamed in copper vessels, and the fragrant vapors captured into sandalwood oil, preserving both aroma and beneficial properties. Free from alcohol and harmful chemicals, this process retains the authentic scent profile and integrity of every ingredient, making our Ittar gentle even for sensitive skin.
Artisans involved in this intricate process have learned from generations before them, passing down secrets that make Indian ittar unparalleled in character and longevity. Blending carrier oils with flower extracts for weeks, they create a perfume that lasts long, lingers beautifully, and never overwhelms.
Why Only Indian Ingredients Make Better Ittar
By choosing only Indian ingredients, Rareity maintains strict quality, purity, and sustainability. Indian roses, jasmine, sandalwood, and vetiver are famed globally for their intense fragrance and therapeutic benefits. These botanicals are grown with local knowledge, respecting soil health, and harvested at peak fragrance. Sandalwood, once reserved for royalty, forms the backbone of our ittar, lending a creamy, grounding essence that synthetic fragrances cannot replicate.
Unlike foreign perfumes made with alcohol and synthetic notes, Indian ittar is a natural oil blend—concentrated, long-lasting, and safe. Our commitment to using only authentic local resources means minimising carbon footprint, supporting Indian farmers and small businesses, and preserving centuries-old craftsmanship.
Superior in Every Sense
Rareity Brand Ittar is better than synthetic perfumes or foreign blends for several reasons:
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Purity: No chemicals, parabens, or alcohol—just pure nature.
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Longevity: Oil-based formula ensures the scent lasts all day, evolving gracefully on your skin.
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Skin-friendly: Natural ingredients are gentle and even have aromatherapy benefits.
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Eco-friendly: Sourced locally, made traditionally, no animal testing, minimal waste.
Experience Ittar of Bharat
Every bottle of Rareity Ittar is not simply a perfume—it's an experience of India’s natural abundance and legendary artistry. With each application, one can feel the warmth of the Indian sun, the fragrance of its blooming gardens, and the serenity of its sandalwood forests.
Let your scent be your story—choose Rareity, the Ittar of Bharat.
